Inside the UPS Logistics Campaign

Go behind the scenes with UPS Director of Advertising Betsy Wilson to learn more about The New Logistics campaign and what it really means to you. From integrated transportation solutions to the new theme song, you'll learn how logistics makes the world better. Watch the video now.

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People & Blogs

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• adfinal

[limeyoggie]

Who is the singer?

[ups]

@limeyoggie The singer is Nadia Ackerman.

[aleak123]

@trinapinks is there anything wrong with being 12? you were 12 once...

[ika6352]

@trinapinks "This is the dumbest comment I have ever read, what are you 12." Why should I argue with someone who doesn't even know how to put a question mark at the end of a question? I'm sorry but even though you want to turn this into a big thing, I'm simply not going to engage you. You have proven yourself incapable of writing a simple, coherent post and If you're looking for a "valid argument" open your eyes and read the other critical comments on this page. This discussion is over.

[trinapinks]

@ika6352 This is the dumbest comment I have ever read, what are you 12. If you disagree with my assessment on the incorrectness of your statement, then make a valid argument to back up your claim that this ad campaign was unsuccessful and drove away potential customers otherwise keep the childish comments to yourself. Oh and I am an authority on the success of business strategies which this ad campaign falls under.

[ika6352]

@trinapinks While I will grant you the benefit of the doubt by assuming that you are indeed some sort of authority on the success of advertising campaigns, I refuse to offer a thoughful, incisive reply to your grammatically challenged remark on the grounds that you simply don't deserve one. So instead, I'll leave you with something a little more on your level: If you love logistics so much then why don't you marry them?

[trinapinks]

@ika6352 Actually UPS is the most profitable delivery company out there and this we love logistics campaign was considered to be a great success. It is clear you have no idea what you are talking about, if you are not going to use a company because you don't like their song rather than because you don't like their service then you are incredibly stupid.

[sologkinz]

I love logistics!!!!

[sologkinz]

I love logistics!

[djcap2001]

I love U.P.S.!!!!!!

[eclectiq1]

Now we know who to blame for this trite and annoying commercial campaign.