Cappio

It's note wothy because it's "Introducing" {a new beverage}. I love that it establishes a signature style that became part of the long term branding approach (we may not want this particular style, but establishing a stylized graphic approach, creates equity brand, and brand recognition). This spot is an interesting study. I also like that the spot is SEXY but it doesn't appeal to only men or women. It's playing to both sexes.

Category:

Film & Animation

Tags:

• Inspirational
• TV
• Spots

[wsbtam]

Loved the cinnamon one. Bring this drink back!!