Brian Ardinger talks about how Digital Signage can be made more interactive and engaging to consumers by utilizing mobile technologies. SMS texting allows the consumer to send a quick short code to a number can send the consumer back a message to their phone. Brian demonstrates how the Microsoft Tag, 3D-barcode, can actually make a call for the consumer. With Microsoft's Tag you can achieve several end results, place a call on the consumers phone, send the user to a webpage, display a message, or send contact information to them. With the Microsoft Tag you are also able to see analytics on when the tag was accessed and how many times.
Leverage mobile technologies for employees and customers with applications from text messaging to cell phone driven signage. From iPhone and iPad applications that provide a guided selling experience to solutions that enable customers and sales assistants to dynamically control and manage in-store media, Nanonation provides a platform to extend your reach to the palm of the hand.
http://www.nanonation.net/products/mobile.html
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