Chesapeake Club TV Spot #3

Part of a campaign by Marketing for Change Inc. To discourage fertilizer use in the Spring (which damages North America's Chesapeake Bay), Marketing for Change Inc. (www.m4change.com) worked with the state of Virginia, the Chesapeake Bay Program and Academy for Educational Development to develop a lifestyle brand that linked environmental stewardship with enjoyment of the bay. The tag line: "Save the Crabs, then Eat 'Em." [Creative Director: Dave Clemans; Project Manager: Peter Mitchell; Producer: Terry Stavoe]

Category:

Entertainment

Tags:

• Chesapeake
• Club
• environment
• advertising
• campaign
• TV
• spot