Pfizer CSR film

http://www.mediaken.com CSR film made by MediaKen Productions, for Pfizer India. Corporate Social Responsibility Films are intended at enhancing the image of corporates through
socials initiatives that tend to transform lives of many in various manners. MediaKen makes sure that
CSR Films are engaging and encouraging to the viewers and at the same time gives the organization a face lift in its fraternity and amongst its associates for extending its business limits beyond profits and benefits.
Corporate Social Responsibility is also known as Corporate Citizenship, Business Sustainability and
Corporate Responsibility. Though, the terms are distinct and argumentative, they all point towards
the same fundamental principle of a company being responsible for providing more benefits than just
profits for shareholders. CSR Films thus stands for portraying the initiatives taken by corporates in
various fields of social concern, to enhance their brand image. CSR Films play as a major medium of
spreading the word to the associates, amongst employees and other fraternity establishing a sense of
pride in their minds for being associated with the organization.
The film is made by Mediaken's team led by our director Archana Jha.

MediaKen believes that there are many issues around that can make good stories of inspiration,
information and empowerment, thereby inducing social change in our eco-system. Companies thus
has various roles to play in treating its employees well, preserving the environment, developing sound

corporate governance, supporting philanthropy, fostering human rights, respecting cultural differences
and helping to promote fair trade, among others. These roles played by the biggies or even small
budding organizations can be well captured as an effective documentary thus reflecting an image of
the firm that works towards maintaining a positive impact on the communities, cultures, societies and
environment in which the firm operates.

Category:

Nonprofits & Activism

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