the most CREATIVE man in the world...

Michael Westbrooks II, Morehouse College '12 Ogilvy & Mather Associates Program 2012 Creative Video. This video is about the most CREATIVE man in the world, Michael Westbrooks II. The original Dos Equis commercials, "the most interesting man in the world," was the inspiration behind this video. The feelings and the emotions involved in the commercials is what led to a level of attraction and appreciation for the brand and its marketing strategy. It is my belief that when a brand can utilize humor, a sense of exclusiveness and high-quality, and lavishness, a strong relationship can exist between business and consumer.

Category:

Film & Animation

Tags:

• STAYwise

[Volunteer19]

Very good. Looking forward to more!!!!