Rory Sutherland: Life lessons from an ad man

http://www.ted.com Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

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Entertainment

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• Rory
• Sutherland
• TEDTalks
• TED
• talks
• advertising
• marketing
• commercials
• ads
• product
• perception
• value
• Shreddies

[carreralee]

Where can I find TED evil talks?

[whydizz]

great talk. Both interesting, informative, and being funny was a bonus.

[FawGeddaBowDit]

So this man's life is finding better ways to perpetuate an industry which demands to divert peoples' attention, hijack their thoughts and time, trick them; and ultimately, control their behaviour for an end which is mostly only beneficial to them through the result of a lie? It's all rather a bit vile, actually. However, a couple of interesting ideas were communicated!

[crudhousefull]

@MomoTheBellyDancer I've been to Egypt. Belly dancers are crazy good. Anyway...good luck in your journey

[MomoTheBellyDancer]

@crudhousefull

"Are you seriously a belly dancer?"

I'm way too scrawny for that. So the name's a joke. Really.

[crudhousefull]

@MomoTheBellyDancer Are you seriously a belly dancer?

[daddyleon]

lol, The potato 'prohibition' time ;-P

[ohthelovelypoems]

@MomoTheBellyDancer You are absolutely ridiculous..bet in a past life you sat in the Roman forum and put the thumbs down for every audience choice made. Get off your skinny-ass pedestal and quit your stereotyping. Twas a great talk!

[Tome4kkkk]

Fact 1 A great and informative lecture.

Fact 2 Shows what a whore-business advertising is.

[fucketaboutit]

ted evil is needed now!

why don't we have it yet?

ted evil!!!

ted maddafaffen EVIL!!!!!

[andymckee53]

@austpom333

Neither. But how did you first get to taste Weet bix and what have you ever compared it to?

Your definition of advertising is much to narrow by the way. Advertising is everything to do with a product. Marketing is the generally used broader term.

Anyway if you don't take any notice of advertising then what are you doing watching a YouTube vid talking about it for??

[austpom333]

@andymckee53 Weet bix - because i like the taste, are you saying i eat weeatbix because of advertising - or like the taste because of advertising ?