Paula Scher: Great design is serious (not solemn)
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Uploaded by TEDtalksDirector on Jan 17, 2009
http://www.ted.com/ Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/talks/top10
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Paula, marry me.
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I love the fact that she is so introspective. Wow...really love this woman
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This woman is amazing. Everything was so structured in the 70s and she must have been one of the first designers to come out with designs like this. They seriously revolutionized the way design was looked at by the general populace.
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@lainieyeoh If it is a zen concept, then she destroys it by describing it.
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What is that clicking sound? Is that her mouse? It's driving my Crazzyyy!
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i love paula
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Like the serious vs solemn explaination. As a graphic designer/creativity is limited by project criteria, expectations and deadlines. We need time to explore, play to create something that isn't already been done or is a fad. I'm going to be more aware of solemn/serious. Many artist follow design trends rather than creating new ones.
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Great video!
Please check out our work! :-)
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"serious" is when you're engaged, while "solemn" is more like doing something you know you have to do (and you know has to be done in a certain way too). do you agree with me?
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Note to self: When speaking at a podium, don't make clicking noises near the microphone.
Kloxboy 3 years ago 23
TED = Technology, ENTERTAINMENT, DESIGN
if you want JUST "science," go ahead and search for those videos.
are you such a close-minded, self-absorbed ignoramus that you think TED was just made for YOU and what YOU want?
darkominem 3 years ago 19