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Collaborative Consumption: What Marketers Need to Know

Campbell Mithun Campbell Mithun·60 videos
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Published on Mar 11, 2012

What does the growing trend of collaborative consumption mean for marketers? In this video, Campbell Mithun presents data (and insights) gathered from a national quantitative survey on consumer attitudes about the growing trend. (Campbell Mithun partnered with Carbonview Research to conduct the study.) For related content, see http://www.cmithun.com/talkinar

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