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YDreams' X-Ray App for FIAT at 'Salão Automóvel' 2010 in São Paulo

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Uploaded by on Nov 2, 2010

YDreams X-Ray app proved to be a most original way for visitors to the FIAT stand at São Paulo's 26th International Auto show to get to know the insides of the Fiat Mio prototype, the first collaborative car in the automotive industry, on show at Anhembi from October 27th to November 7th, 2010. Next to the car stands a large-sized plasma that picks up show-goer's Tweets about the Fiat Mio at the expo, and randomly displays them in comic-strip style thought balloons alongside people's heads.

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