Alzheimer's New Zealand: Car

Alzheimer's New Zealand: Car

Imagine what its like to forget how to do what youve always done and known. To have your mind playing tricks on you every day. Imagine not remembering where you parked your car, or worse still, not remembering who your wife or husband is.

Its a terrible feeling, which creates a lot of anxiety, confusion and frustration, to say the least. Its Alzheimers, and unfortunately is often diagnosed much later than need be. To raise awareness of Alzheimers signs and stages, Colenso BDDO Auckland have brought to life the way that Alzheimers works, through a series of Candid Camera style tv ads.

Product:
Alzheimer's New Zealand
Agency:
Colenso BBDO, Auckland
Production Company:
Plaza Films
Director(s):
DAVE KLAIBER
Creatives:
Lisa Fedyszyn (Art Director / Copywriter)
nick worthington (Executive Creative Director)
Jonathan McMahon (Copywriter / Art Director)
Jen Storey (Agency Producer)
Susannah DiLallo (Producer)
Country:
New Zealand
Other Credits:
Account Director: Gemma Findlay

Category:

Entertainment

Tags:

• 16606
• Car
• mpg