Published on Jan 27, 2013
SEKAI NO OWARI Profile
SEKAI NO OWARI. The Japanese band that burst onto the music scene in 2010.
"SEKAI NO OWARI" means "END OF THE WORLD" in Japanese.
The band is made of four members: sound producer, lead guitarist, and band leader Nakajin, lead vocals and guitarist Fukase, stage producer and pianist Saori, and DJ LOVE, the clown masked DJ in charge of sound choice and comedic talk.
After releasing their first single "Maboroshi no Inochi" in February 2010 and their first album "EARTH" in April of the same year, the Japanese music fans and industry people immediately took notice of this previously unknown band. Their popularity grew so fast that they were invited to numerous music festivals and events, including Japan's top summer festival "ROCK IN JAPAN FES", where so many people went to see them perform that event staff had to turn people away due to overcrowding.
On August 17th, 2011, they made their major debut with Toy's Factory, one of Japan's top major labels, by releasing a triple A-side single, "INORI".
On November 22nd, about 3 months after their major debut, they played at the world famous Budokan to a sold out crowd (Budokan was the first stage The Beatles played at when they came to Japan).
In addition, their next single "Starlight Parade" was released in November and broadcast nationwide as the campaign song for Japan's radio networks, including Japan's public broadcast NHK. Their popularity continued to grow immensely.
In 2013, they partnered with LiveNation (http://www.livenation.com) and began to focus their sights on international markets.
In October of the same year, they held their own outdoor music festival, titled "TOKYO FANTASY TREELAND". It was a huge success, bringing in 60,000 people over 3 days.
Starting in April 2014, they will tour 9 venues around Japan, expecting to bring in 150,000 people. The tour will be titled "TOKYO FANTASY TREELAND -Star Version-".
SEKAI NO OWARI is a new type of internationally focused band that continues to evolve and improve at an unprecedented speed.
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