MMF 2009 Plenary Session: CONVERSATION "Making News" (Low-Res)

MMF 2009 Plenary Session: CONVERSATION  "Making News" (Hi-Res) Mathias Döpfner/Chairman & CEO, Axel Springer & Arianna Huffington/Co-Founder & Editor-In-Chief, Huffington Post talk with Christine
Ockrent/CEO, France 24
Wholl pay for great content (and how)?

• Category

  Science & Technology

[Ikem Krueger]

I like Arianna Huffington. She's a smart woman. :)

[Leonard Ritter]

The reason why they disagree is that the Axel Springer newspaper "Bild" is yellow press (and one of the worst!) - of course, this way of presentation is financially sustainable, because it is not information, but entertainment.

The Huffington Post provides serious, even high-brow content. In that market sector, traditional U.S. newspapers are troubled.

So, unless there is free yellow press online, Axel Springer will never get into trouble.

[flatblack138]

This is terrible. Hello how have you been? Not bad, I had a good day today though. Oh you had a good day? Yes I did. That's nice! What was today like? I went to the park today. Oh, you went to the park today? Yes I did, really helped my day. By being in the park? Yes, I like going to the park. I am special and I talk. Great job.  If I walk outside and get wet, it's most likely raining. If not enough people hear you, not enough people care. We dont need any of you.

[konrad303]

Yes, and this exactly is somehow very telling about their own misconception. Media corporations in the news business tend to think of themselves as indispensable because they actually think there would be no news without them.

[konrad303]

Ironically, free beer sometimes actually works as an advertising device.

[konrad303]

Actually, there IS free yellow press online, however BILD obviously caters to a target group of rather unintelligent people with low education and high brand trust. BILD is a cult to them, a really strong brand, kind of a symbol, an institution.

[Palle nullvier]

hearing doepfner talking about quality content is like listening to a speech of the pope about the porn industry. pathetic

[Smatchimo]

wow get a new spokesman, this guy is a bumbling idiot. i couldnt even get into the video.

[machenmit]

social media and user generated content is in my opinion a discussion between the users and learning from each other. ...

comparing social media and free content with to get beer for free in the supermarket will miss the goal to understand what it (could) means.

[machenmit]

do we need traditional ways to broadcast content? its a very good question.

[Arca Dash]

No, she's not stupid. She's talking about the production of "news stories" (which in the news business is referred to as "news").