Social Media for Social Causes: Alex Brown's Passion for the Welfare of Horses

Alex Brown's love of horses started long before he launched the blog, Alex Brown Racing, but it was Kentucky Derby winner Barbaro that pushed the blog into prominence -- and eventually established it as a site dedicated to the welfare of horses. Along the way, Brown learned many things about creating and nurturing an online community using tools, including Wikis, Facebook and Twitter, and following certain principles, such as: Be authentic, be transparent, be consistent and build trust. Brown, one of whose goals is to rescue horses destined for the slaughter house, talked with Knowledge@Wharton about his strategies for bringing attention -- and money -- to the cause. Transcript can be found at: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2225

Category:

Education

Tags:

• alexbrownracing
• Alex
• Brown
• Horse
• Welfare
• Slaughter
• Racing
• Kentucky
• Derby
• Barbaro
• community
• building
• WIMI
• Wharton
• Interactive
• Media
• Initiative

[CollegeofEnterprise]

great channel!

[internettopmentor]

-I'm a fan of your work. Connect with me on facebook by clicking How To Do Internet Marketing The Right Way

[MarkMillionaireGuru]

Hello KnowledgeAtWharton

I have to admit I am very impressed with the quality of your videos here on youtube.

They are certainly a pleasure to watch as I do enjoy them.

I am sure there is many others who also feel the same about your videos.

Mark McCulloch

[stardisc37]

Yay Alex!  You rock!

[franjurga]

Thanks for Twittering the link to this, Alex. I finally had time to watch and I'm glad I did!

[winddancer56]

Alex, A Great interview!

[mymom05]

copy and paste if fugs sent you here.

[naturesroses]

WOW! What a learning experience Alex! Good Job!

[regalmrj]

Excellent interview Alex!

[sandyelmore490]

Great interview Alex!