Alex Brown's love of horses started long before he launched the blog, Alex Brown Racing, but it was Kentucky Derby winner Barbaro that pushed the blog into prominence -- and eventually established it as a site dedicated to the welfare of horses. Along the way, Brown learned many things about creating and nurturing an online community using tools, including Wikis, Facebook and Twitter, and following certain principles, such as: Be authentic, be transparent, be consistent and build trust. Brown, one of whose goals is to rescue horses destined for the slaughter house, talked with Knowledge@Wharton about his strategies for bringing attention -- and money -- to the cause. Transcript can be found at: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2225
great channel!
CollegeofEnterprise 4 weeks ago in playlist Social media
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internettopmentor 1 year ago
Hello KnowledgeAtWharton
I have to admit I am very impressed with the quality of your videos here on youtube.
They are certainly a pleasure to watch as I do enjoy them.
I am sure there is many others who also feel the same about your videos.
Mark McCulloch
MarkMillionaireGuru 2 years ago
Yay Alex! You rock!
stardisc37 2 years ago
Thanks for Twittering the link to this, Alex. I finally had time to watch and I'm glad I did!
franjurga 2 years ago
Alex, A Great interview!
winddancer56 2 years ago
copy and paste if fugs sent you here.
mymom05 2 years ago
WOW! What a learning experience Alex! Good Job!
naturesroses 2 years ago
Excellent interview Alex!
regalmrj 2 years ago
Great interview Alex!
sandyelmore490 2 years ago