Our client wanted to use the footage of people who participated the event in 2005 as vision, however, we suggested to use animated vision based on the poster which was also designed by our graphic design department instead, to matching the theme design, as well as avoiding the problem of getting permissions for showing people's faces.
With the combination of the Sportsfest iconic character, the Sportsfest artwork, and a part of the ASTC logo, the campaign result is outstanding.
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