Why the Dove Campaign for Real Beauty Is So Hard To Sustain

See more Emotional Marketing videos at http://602communications.com. The Dove's "Campaign for Real Beauty" isn't just an ad campaign. Dove taps into an avalanche of self-criticism and heartache that every woman experiences when she looks in the mirror. The campaign is raw girl power. Get your pitchforks and torches and let's reek vengeance on the beauty industry sadists corrupting our daughters.

The campaign got press and lots of it, but there are some rather disturbing inconsistencies in the company's message. Dove celebrates the beauty of wonderfully imperfect bodies, yet continues to use skinny models in much of their other advertising. Is Dove a hypocrite? In this 3-minute video, emotional marketing expert Graeme Newell explains the strategy behind Dove's contradictory messaging.

Category:

Education

Tags:

• Dove Campaign
• Graeme Newell
• Real Beauty Campaign
• Real Beauty Dove
• Campaign Real Beauty
• Campaign for Real Beauty