NBC Universal Launches New "Network" with nbbc

Here's the second installment of our interview with Brian Buchwald of NBC Universal. Brian runs nbbc, the new Internet content/advertising distribution platform which has launched in beta.

Video consumption has been migrating from the TV to the computer in a big way -- and this has had a huge impact on network television -- as evidenced by the news coming out of NBC Universal this week.

But, change has to come for the networks. We think NBC is taking a clever approach. Unlike the other networks TV Internet strategies, which largely involve distribution of network and specially produced "broadband" programming on various portals, NBC has taken a very ambitious approach by opening up its network to many content developers (even vloggers!), inserting advertising and placing that content on a vast new network of Web sites.

See this video on Beet.TV:
http://www.beet.tv/2006/10/nbc_universal_l.html

Category:

News & Politics

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• Brian
• Buchwald
• nbbc
• NBC
• Universal
• Content
• Distribution
• Online
• Video
• Beet.TV