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Getting Clients/Prospects In the Mood....

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Uploaded by on Jul 25, 2011

Getting Clients "in the Mood"
Do people buy and make decisions on logic or emotion?

According to Aristotle, "No appeal to logic is ever as successful as an appeal to emotion." Understanding your clients' emotions--and knowing how they drive key decisions--is critical to building successful high-trust relationships with them.

Most accomplished professionals already know how great a role emotion plays in people's decisions.

You know what it's like when you call somebody, and when they answer the phone you can tell it's a bad time? Have you ever had that experience?

On the other hand, do you know what it's like when they're in a really good, positive mood? Pretty much no matter what you present to them, unless it's really wacky, they will respond positively.

What would happen if you could predictably create that mood?

Here are five simple steps for using questions to shape the mood of any conversation or meeting.

1. Decide what emotional mood you want to create.

2. Experience that emotion yourself.

3. Think of a time or circumstance that creates that emotion for your client.

4. Ask a question.




5. Be congruent!

Your whole objective in influencing people's emotions is to create an enjoyable experience for them. How can you apply this concept in your life to achieve even better results?

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Aim for what you want each and every day!
Anne Bachrach
The Accountability Coach™
Author of Excuses Don't Count; Results Rule and Live Life with No Regrets. Get your copies today.

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