Apple Design

Jony Ive talks about functional design. Cut from the documentary Objectified.
http://www.objectifiedfilm.com/object...

• Category

  Science & Technology

[Guilherme Leite]

That guy at 4:00 mastered patience.

[GreenFont]

Dieter Rams is so German.

[Jefferson Mugmal]

FUCK YEAH BUDDY

[Jesper Svendsen]

jony ive is quite a shy guy, i think...

[Dinobot2468]

the only thing that recently got released that steve jobs had nothing to do with was the ipad mini. Everything else had started planning before he died.

[sourena mirdadian]

apple was brilliant with steve!

but now ...

without him i don't know

[EpiDemic117]

more people have more ipods and iphones that are connected to windows more often than macs. and not only that but there are more of those than there are macs ever sold. Macs probably accoutn for a much smaller portion of apples actual profits. I'm guessing the largest chunk comes from software and licencing fees from the app store and a much larger percentage comes from hand held devices than they do on actual mac sales. actual profit earned from macs is small in comparison.

[EpiDemic117]

even apple will cut corners to save. If there is anything apple is really good at though. it is heavily hyping alot of their products via mass marketing. and most of them are not that great as it is hyped out to be by their ads. Probably the only real good products for the masses where their handhelds that where a major and smash hit of a success. in fact they made more profit selling those smaller and cheaper hand held devices than anything else. people could afford them

[EpiDemic117]

I hardly notice at all with my droid razr. It fits comfortably in my hand and is very angular and pointy. and as for "higher quality" Even apple cuts corners inorder to save on costs. Take the ipod for example. The generation before the classic had a much higher quality sound card. Now they switched to a much cheaper one with lower quality sound output. The motive was to save a couple hundred thousand.