Lawn Business Marketing Tip: Your Competitors Will Hate You

This dirt cheap tip should be a part of your marketing arsenal. It will cost you nothing but 60 seconds to put into action. And if all goes well, using it will add profit and customers to your business.

Category:

Howto & Style

Tags:

• lawncare
• lawn
• care
• mowing
• grass
• cutting
• business
• marketing
• maintenance
• home

[allison200222]

coupons dont mean cheap customers unless you're uncreative. obviously someone hasn't been schooled about progressive customer spending or anything else along these lines. it's 5 to 7 times easier to make more money from existing customers than trying to market and find new ones. but here's the newsflash - you need to give them a reason to spend more in a creatively profitable manner. coupons work but not to the uncreative business owner.

[kevin2better]

Ha. Sneaky but good.

[christinarogers123]

Excellent video! lovin' the vibe..take care!

[guitardavid79]

All you gotta do is do it cheaper than everybody else. that's it. People want cheap. I give discounts to the "easterners" that own all these convienance stores. I blow off his lot, pick up trash and trim what little grass the store has once a week, everyday, Mon thru Fri, in the mornings before they open. One guy owns about three stores. I charge 75 bucks a week for 1 store, if he wants me to do all three stores, then I give a discount and do them for 50 bucks a store...make 150 bucks a week.

[educatedman76]

That is a very good tip. I a not in lawncare, but this is something I may apply in my future hospitality business.

[MiStaVP05]

Very good advice. I will have to check out the rest of your videos as it seems they are all in my line of work

[jessejmorris2nd]

I know I knocked out a guy of 20.00 that mows in the mobile home park cause I cut it half price and know what it only took 10 to 15 min and actualy I used a reel Mower

[GRASSROOTS504]

Instead of the just free...do extra things like tend to their garden. Or Trim hedges. These extra durties would allow you to still charge your $20. But don't over do the extras

[phrox]

you would have to add restrictions like he said in the video, how about you match your competitors coupon price with an additional percentage off etc...

[FreeGlobalEnergy]

Here is where I over think things.

Let's say I start my business out real cheap like $20 front & back lawn, and I advertise that I accept competitors coupons then someone presents me with a coupon for $20 off lawn services.

Do I mow the lawn for free to prove that I am good for my word showing that I am honorable & trustworthy, or do I laugh in his face and say wad a ya think I'm stupid and refuse the coupon.

[jjerick33]

Only if you can retain your current customer base with quality work. I am always seeking new customers, but realize that my existing base is critical, and I try to utilize my existing base to the max. However, people will cancel service for any number of reasons, so I am always seeking new customers...that, my friend is how you grow your business. Retain current base through quality work, and obtain new customers always. Coupon idea is great! I've used it in the past, and it works!