Now! More! Yes! / Keats 2000 / New Persuasion Tactic - TW Hansen

A 3-channel video installation piece I made in 2006. There are three short pieces shown in sequence on three screens, however since YouTube only plays one video at a time, all three are condensed into one video. It's sort of 3x3, or, um, nine, or a cubic triptych. Thing.

This is an extension of my Text Absorption Project began in 2003 with "I Can't Believe It's Not Love". What I'm after is immediate cognition and retention of simple ideas by reducing the visual stimulus to bold, basic pieces - color and text, cut to typically rhythmic, heavily syncopated music. These are the structures of information acquisition we develop from infancy. Infants typically respond best to bold patterns, usually red, white, & black. As we humans mature and an aptitude for written language is developed, we can express increasingly complex thoughts through increasingly simplistic means.

So, with those structures in place, here's the question: How fast can we go? This is a reflex of human desire. We want what we want, and we want more of it, faster, faster than ever before. How fast can we go and still "get it"? This isn't an endeavor in subliminal messaging. This is totally supraliminal (superliminal?). The direct command in the service of not coercion, but persuasion. The call to action. Hey, you, look at this loud-ass thing and THINK ABOUT IT! Process my information! Yes, you! Here and now!

Absolutely I think there are commercial applications. I encourage it. Especially if they pay me to do it. Unlike most of my colleagues at UW/M I thoroughly believe that profit is perhaps the most valid motive for art-making. The circumstance is exactly as Warhol put it - making money is art and working is art and good business is the best art. I am financially broke only because I'm a lousy artist. Which is to say, I'm a lazy artist. I need to do more, and faster. Now, more than ever before.

The Now! More! Yes! / Keats 2000 / New Persuasion Tactic triptych was prepared for Mary Lucier's multichannel video class at UW/Milwaukee in the autumn of 2006. This is the same class in which a good friend of mine convinced Ms. Lucier to stand on a table for an interactive video piece; she fell and injured her ankle and we wound up driving her to the hospital.

Art!

Category:

Film & Animation

Tags:

• multichannel
• video
• video installation
• TW Hansen
• UW/Milwaukee
• Mary Lucier
• Text Absorption Project
• now
• more
• yes
• keats
• new persuasion tactic
• experimental
• art
• piece
• UW/M
• Clint Chilcott
• warhol
• capitalism
• commercial
• subliminal
• supraliminal
• liminal
• superliminal
• Economy Superstar

[TWHansen]

It's super boss on full screen! Gotta do it!

[lacremepuff]

This is actually really well done. Must have taken forever.

[JacksAdvice]

@JacksAdvice Sorry I got sober.......... not art.

[JacksAdvice]

It's too hard for people to understand. It must be art!

[theunderpass]

Your brain works much faster than mine.

[JoeSomebody2]

Done by your request. Looked good. Sucks that I feel blind this morning though. :)