Centauro - Animatic and Animation

This is nor only a good example of an animatic translated to an animation, but also an example of a perfect work dialogue between us and the client.

In this case, the first thing I got from the client was a text with the idea of what happen those characters, going to a Centauro Store, touching some objects related to their favorite sports, being transformed into something bigger, and going back to their original shapes when they stepped out of the store. Great and beautiful idea, but it wouldn't work as a video if we followed that text exactly as it was, it wouldn't even fit in the 30 second we had, so it had to be adapted to a cinematic language, keeping the basic idea of the story the client wanted to tell.

The first thing I did was an animatic without worrying about the time. I put a lot of ideas there, so the client could feel the possibilities, feel the possible moods, and start to choose between the many ways to do it.

After the first feedback I could know how magic, how action/adventure and how dynamic it should be and followed the directions to the next version, next feedbacks, next version, next feedbacks, and so on, untill we had the final version and started the animation process itself, knowing exactly what to do.

All of the feedbacks from the client was clear and helped me to do better versions along the process, always going forward, never going backwards in a really productive way.

For me, it's a proof that the quality of the final product is closely related to the quality of the process of doing it.

Category:

Film & Animation

Tags:

• animatic
• animation
• storyboard
• story
• visual
• video
• cinema
• making
• of
• demo
• reel
• cartoon
• media
• animated