MTV VIRUS D&AD 2008

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Uploaded by on Mar 20, 2008

There is a virus, which existed since the dawn of hummanity. This ancient virus spreads through melody, it infects your head with a catchy song, forcing you to humble, scream or sing. The virus was powerfull at the time, but when an ice-age came over, the virus was almost destroyed. Only one little virus stayed alive, frozen and confined in a little icecube over the years.
As the world warmed up and the ice poles melted, the virus was freed/unleashed around 1981, it started to search his host cell, in order to grow and spread. This time the host wasn't a human, but a television. It infected it and MTV was born. On MTV the virus becomes bigger and bigger, infecting viewers and artists until the present day.

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