Pricing - Stanford Strategic Marketing of High Tech and Clean Tech
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Published on May 13, 2012
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012
Lecturer: Tony Seba
Pricing Strategy
Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches pricing strategy.
What is a product worth?
What is value?
What are the sources of value?
What is Economic Value to the Customer (EVC)?
How does pricing change throughout the technology adoption lifecycle?
More information:
http://www.tonyseba.com
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All Comments (2)
amine Larhrib 1 month ago
Great tony . !!! trying to adapt this stuff to a toy business .
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MultiLenso 6 months ago
i could finish Stanford for free if i had all videos like this one . I would call it "Open Source Stanford". Thank you Tony.
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