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ING Life Children Plans (Tamil)

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Uploaded by on Jan 3, 2010

Traditions and customs are an integral part of the culture and that festivals in India are celebrated with much fan fare. Based on this insight, the campaign brings out the significance of the auspicious festival of Pongal to deliver the message that the festival of new beginnings is an opportune time to begin planning for the childs future. The brand is portrayed as the enabler of parental responsibilities.

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