The Path To True Engagement Begins With Empathy

During a recent trip to San Francisco to attend the New Marketing Experience conference with Chris Brogan, i had the opportunity to chat with Brian Solis about his recently published book Engage! which, according to Brian, is for organizations to help them build, measure and manage success on the social Web.




Note: If you want to hear more from Brian (and I highly suggest you do) then you will definitely want to join us during our next #AwarenessInc webinar on Tuesday, June 1st at 2pm ET where Brian will be the guest presenter. You can register for his session: "Dispelling the Myths of Social Media and Writing your Own Success Stories" here.




Engagement, according to Brian, is about listening, research, paying attention and hearing, but the greatest social media ally any organization can have it empathy. Empathy goes beyond just being transparent and authentic. The secret to true engagement is making your audience feel as if you truly understand what it takes to engage with them. They need to understand why you are engaging with them and, most importantly, why they should engage back with you.

More of this discussion can be viewed in the video within this post and I highly recommend you pick up your own copy of Brian's book Engage! You can also have a chance to win your own copy by attending our webinar with Brian taking place on 6/1. Hope you can make it!

Category:

Science & Technology

Tags:

• webinars
• videos
• #awarenessinc
• Engage!
• Brian Solis
• New Marketing Experience
• Chris Brogan
• Empathy
• Social Media Engagement
• Social Media Marketing
• Social Web