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Published on Feb 1, 2013
Key trends for online shopping in India based on Google data and consumer research done in collaboration with TNS: 1. 2012 the tipping point for online shopping with non metros and mobile expected to fuel growth 2. Apparels and accessories poised to overtake electronics 3. New emerging categories: Baby products, home decor and furnishing & health & nutrition 4. Travel as the gateway for e-commerce 5. Building consumer confidence & trust, key to further growth