Stefan Sagmeister, part 01

In this Berlin School tent talk, shot at the Art Directors Club in New York, Stefan discusses the idea of bringing the individual voice back into design after the colder, machine-like style and objectivity of Modernist design that had predominated for almost 80 years. He proposes that a more subjective and emotional approach can, in many cases lead to far more effective communication. Within the tent talk he also discusses specifically the logo and its development of the Casa da Música in Porto, Portugal.

Category:

Education

Tags:

• Stefan
• Sagmeister
• Berlin
• School
• of
• Creative
• Leadership
• Michael
• Conrad