Corporate Culture at the 2011 UK Social Marketing Conference

Corporate Culture did things a little differently at the UK Social Marketing conference this year. We created a Social Marketing Pick 'n' Mix challenge for people. We set two challenges throughout the day and asked people to choose the range of marketing interventions they felt best suited the challenge. People were given sweets for each of the different interventions they chose. Then we showed people how we addressed the challenge with video case studies of the two campaigns.

Category:

Entertainment

Tags:

• social marketing
• behaviour change
• NSMC
• corporate culture