Chinchero, situated on a plain 3800 meters in the Peruvian Andes, has a population of 20,000 Quechua speakers. This village is built on the historic remains of the ancient hacienda of Tupac Inca Yupanqui. The hillside surrounding Chinchero was transformed into a group of terraces. Large rooms were built above the terraces and were used for administrative and religious functions.
The primary economic activity of the town is potato agriculture but tourism has increased over the years. The tourist economy has created a new market for traditional weaving. Unfortunately the tourist market is arguably spurring the deterioration of the traditional weaving practice. Tourists are buying synthetic yarns woven in lower quality patterns because they are cheaper. Tourists are encouraged to pay attention to the quality of the yarn and the intricacy of the patterns to promote the traditional weaving practices of the Quechua.
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