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Greg Richards - The public value of cultural events

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Uploaded by on Aug 13, 2009

Greg Richards talks about the contribution of cultural tourism and how the arts have helped to transform other cities such as Glasgow, Barcelona and Rotterdam.

Greg is a partner with Tourism Research and Marketing (TRAM), a consultancy specialising in tourism and events. He has worked extensively on the analysis and development of cultural and creative tourism in cities such as Barcelona, Edinburgh and Amsterdam.

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Travel & Events

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Standard YouTube License

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