NEW YORK (YouTube.com/AdAge) -- While advertising business categories like automotive are suffering catastrophic spending cutbacks, one sector enjoying gangbusters' growth is in-store marketing. Speaking at Ad Age's Media Maven Awards, Nielsen's Global Manager for In-Store George Wishart saw no slow-down in the coming year for the category. Quite the opposite, he cited Deloitte data indicating that retailers and manufacturers both intend to increase in-store ad spending by double digits, despite the recession.
Have you seen SmartLiner? In store advertising literally in the hands of shoppers.
tgryniewicz 3 years ago
Very insightful.
FATMIME 3 years ago