Boom Time for In-Store Advertising

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Uploaded by on Dec 1, 2008

NEW YORK (YouTube.com/AdAge) -- While advertising business categories like automotive are suffering catastrophic spending cutbacks, one sector enjoying gangbusters' growth is in-store marketing. Speaking at Ad Age's Media Maven Awards, Nielsen's Global Manager for In-Store George Wishart saw no slow-down in the coming year for the category. Quite the opposite, he cited Deloitte data indicating that retailers and manufacturers both intend to increase in-store ad spending by double digits, despite the recession.

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  • Have you seen SmartLiner? In store advertising literally in the hands of shoppers.

  • Very insightful.

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