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Uploaded on Aug 23, 2010
Miller Genuine Draft is cold filtered to give it a distinctive smooth, refreshing taste. To bring this filtration process to life, a campaign, created by Leo Burnett features clean art - a form of street art where the artists use high pressure water hoses to remove dirt from walls and buildings to reveal extraordinary designs.
The 60 second commercial, entitled 'Clean Streets', features a group of artists that go out at night and create, using clean art, a spectacular natural scene on a drab, grey city building, as the voiceover explains "Sometimes it's what's underneath that counts, you just have to reveal it". The ad features music by US artist Bon Iver. To support the launch Miller Genuine Draft has also commissioned the biggest ever real clean art advertising campaign that will involve using clean art to communicate the campaign message on pavements, walls and in bars in key urban areas.