Published on Jun 20, 2012
Featuring the voice of Robert DeNiro, with contributing music by Jay-Z & Alicia Keys.
This is New York—home of the new and the never been done. Welcome to a billion dollar infrastructure plan that's creating new bridges, roads, and parks, and investing in energy super highways. Welcome to new tax cuts and programs for thousands of businesses. And welcome to the lowest tax rate for the middle class in 58 years. There's never been a better time to try something new. Welcome to a new New York State, where once again, we're leading the way.
The state of New York and Governor Andrew Cuomo tapped BBDO NY for the above TV spot, "The New New York, a Whole New Approach to Business." And, before you pushed play, you could probably guess what celeb they got to narrate the spot, who they got to direct it, and what pop song they selected for its soundtrack.
Chief Creative Officer: David Lubars
Sr. Creative Director: Linda Honan/Joe Lovering
ACD/Copywriter: Nick Sonderup
ACD/Art Director: Kurt Lenard
Executive Producer: Ashley Sferro Henderson
Executive Music Producer: Rani Vaz
Logo Design Alex Martineau
Production Company: Pony Show
Executive Producer: Jeffrey Frankel
Director: Spike Lee
Post Production: Lost Planet
Exec Producer: Krystn Wagenberg
Producer: Lauren Addison
Standard YouTube License