* VIGORPLANT Terricci • 15" Spot TV 2012 [HQ]

Agency: ARMANDO TESTA

 SpA
Creative Directors: Vincenzo Celli, Peppe Cirillo
Soundtrack: "Open My Eyes" by THEMUSICBANK. more info @ http://themusicbank.net/


Copy: Stefano Castagnone, Federica Saraniti Lana
Art: Laura Sironi
Director: Jonathan Gurvit
Actor: Fernando "Tuco" Richat
Production Co.: Mercurio Cinematografica

http://www.youtube.com/watch?v=l-2yHi...

• La vita delle piante •

* Uno Spot che racconta in modo sarcastico, come le nostre piante ci osservino ogni giorno nelle abitudini più intime e private, a volte sopportandoci anche un po'. Ottima lettura, in chiave ironica, di un ottimo insight.

Claim: "La vita delle piante è molto più dura di quello che sembra...
Aiutale con i terricci VigorPlant!"
Payoff: "Terricci VigorPlant. Piante felici."

"Abbiamo deciso di affidarci ad un'Agenzia pluripremiata come la Armando Testa, certi che sarebbe stata capace di capire ed esprimere al meglio le necessità di un'azienda solida e forte come la nostra, ma in fase di rinnovamento e consapevole della necessità di un approccio più fresco verso il nostro target di riferimento.", commenta Marco Petranca, Direttore Commerciale di VigorPlant.

http://www.vigorplant.it/

* It's a tough life.

The life of a plant is harder than it seems" as this Italian advert for Vigorplant, a brand of potting soil products, shows. Now there's a lovely man...

Vigorplant, a brand of potting soil and Armando Testa, document a day in the life of a nudist, as he wakes up, stretches, exercises, does his chores and and daily ablutions. But our eyes are spared having to look at his private parts -- and Vigorplant wants to make sure we are aware of who we should be thanking for that.

The Spot is part of a larger Campaign, called the "Fronte di Liberazione delle Piante". It includes print work and a social Campaign, including a Facebook page that calls upon plants to take back the earth, away from the "pettiness of man."

With Armando Testa, Vigorplant's soil also guarantees excellent results on the internet

. Many have seen it on TV. In many more are talking about it. Just ten days after its release, the Vigorplant ad created by Armando Testa has made the rounds on the internet.

To date there have been about 70.000 YouTube viewers who have searched for and watched the film several times. As each hour goes by, these numbers are going up, due not only to the likeability of the leading actor and the very catchy song by THEMUSICBANK., but also thanks to the courage of the client in their selection of unusual creativity.

Given the success, the campaign starts again on Sunday in many TV channels.

 Film shot by Argentinian Jonathan Gurvit, production company Mercury.

 Under the creative direction of Vincenzo Celli and Peppe Cirillo worked copywriters Stefano Castagnone and Federica Saraniti Lana and art director Laura Sironi.


*

• Category

  Music

[SoniaMcVeigh]

Come si chiama la canzone sottofondo?

[themusicbankmedia]

* Basta leggere le note sotto al video. Grazie.

[themusicbankmedia]

@filippodamora1990 * Ma anche no. ;D

[themusicbankmedia]

* Basta leggere le note sotto al video. Grazie.

[Valentina Z.]

geniale.

[laila merisi]

ma che spettacolo!

[Monica Franceschi]

meraviglia

[lilyemilypotter]

ahhahahahah

EPICA

[Galf506]

ma lol è bellissima

[Filippo D'Amora]

censuratela !