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Chris Halliburton | Pitfalls of International Marketing Campaigns

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Uploaded by on May 15, 2009

Chris Halliburton - Marketing and International Business Professor at ESCP Europe - on the "Pitfalls of International Marketing Campaigns"
http://www.escpeurope.eu/nc/faculty-research/the-escp-europe-faculty/professo...
How can you avoid the risks of global marketing?
How to market effectively across national borders?
What are some of the lessons from top international companies?
Chris Halliburton offers some straightforward answers to these crucial questions.

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  • have an international marketing exam tomorrow and this will deffinitely help, thx

  • Good speech mate

  • This is an absolutely great video straight from the heart

  • volume too low !!

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