Chris Halliburton - Marketing and International Business Professor at ESCP Europe - on the "Pitfalls of International Marketing Campaigns"
http://www.escpeurope.eu/nc/faculty-research/the-escp-europe-faculty/professo...
How can you avoid the risks of global marketing?
How to market effectively across national borders?
What are some of the lessons from top international companies?
Chris Halliburton offers some straightforward answers to these crucial questions.
have an international marketing exam tomorrow and this will deffinitely help, thx
weekutch 9 months ago
Good speech mate
markimak 1 year ago
This is an absolutely great video straight from the heart
MagneticDan 1 year ago
volume too low !!
chaosvemon 1 year ago