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ItaliaspeedTV - Chrysler film dedicated to Aung San Suu Kyi

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Uploaded by on Dec 3, 2009

In an innovative new TV film breaking today, the Chrysler brand has joined with Lancia Automobiles and the international community in the movement to call for the release of Aung San Suu Kyi, Burmas pro-democracy leader and 1991 Nobel Peace Prize Laureate, who has been in and out of house arrest since 1989.

The 30-second film was initially created as part of the Lancia brands sponsorship of the 10th World Summit of Nobel Peace Laureates in Berlin Nov. 10-11, 2009, for which the theme was "Knocking down new walls and building bridges for a world without violence. The timing of the summit also coincided with the 20th anniversary of the fall of the Berlin Wall. The film first aired in Europe on Nov. 12.

The Nobel Peace organization has led the international effort to raise the awareness of Aung San Suu Kyis plight and energize the movement for her release. Through the film, featuring the Chrysler 300, the Chrysler brand is demonstrating its commitment to supporting social issues and defending human rights around the world.

We produced the TV film in honor of all those who put their lives at stake in the hopes of making the world a better place, said Oliver Francois, President and CEO Chrysler Brand, Chrysler Group LLC, who is also the Managing Director of Lancia Automobiles. In particular, those men and women who are still prisoners, like Aung San Suu Kyi. For Chrysler, this is a chance to use our brand image to join with others in the fight for peace and to knock down the walls that divide us. We at Chrysler believe in doing the right thing and making a difference.

The film opens at the Brandenburg Gate, a symbol of the reunification of the two sides of Berlin, and continues with images of the Berlin Wall, those sections that still exist, as a Chrysler 300 drives by on its way to the front of the citys Town Hall, host of the summit.

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Top Comments

  • simply brilliant

  • They said her name incorrectly. I'm not Burmese myself, but there is a large Burmese community in Los Angeles, and I have gotten the privilege to speak to some about their struggles, and have also learned how to pronounce Aung Sang Suu Kyi's name.

    NONETHELESS, any message that spreads the word of Aung Sang Suu Kyi is fine with me. I hope this will inspire a few google searches.

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All Comments (24)

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  • One of the best commericial I've seen in ages!!! I hope this bring more awareness to the situation in Burma (a.k.a Myanmar).

  • actually this spot has no idea at all

  • Chrysler has more serious safety defects that it refused to take responsibility for than Ford and GM combined, talk about limiting man by walls, what about DEATH from serious safety defects?

  • not lame, best idea.

  • using automotive brands for social awarness is lame

  • Just saw this ad and went right to youtube to find it again. Great car, great ad.

  • Don't you understand? Asking another question?

  • That was like choking on a canister of whipped CHEESE.

  • so what is your problem?

  • How about freeing the American people? We bailed your ass out!!!!!!

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