2 Catalyst Investors Digital Media Panel: What can publishers do to succeed online?

Blair Schmidt-Fellner CEO of Endurance Business Media whose website Homesandland.com, is a real estate website devoted to higher end real estate than Zillow and Trulia. His point in this segment is that your strategy when migrating from print to online must be entirely different from merely moving your print product online. This is a mistake evidently that many very high end print publications have made and continue to make. In creating a separate operation, the quality of the original brand has often suffered for a lot of reasons not the least of which is how to spend the resources available.

Category:

Entertainment

Tags:

• Blair Schmidt-Fellner
• online publishing
• Catalyst Investors
• Hedge Funds