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Samsung: Smart BOX

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Uploaded by on Jun 13, 2011

Uploaded with permission from Ad Agency Cheil China and Samsung for http://adsoftheworld.com

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Entertainment

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Standard YouTube License

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  • The Coca cola happiness machine/ truck kind of idea. Personally I don't think the link between the execution and the slogan was good because people got things randomly without their input of what they wanted. However, it did force people to read the flyer that was put on each gift so at least they got awareness.

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