Why does Charles Schwab use rotoscoping?

There is simply no reason for them to use that style of animation in a commercial like this. It's an awful ad campaign and completely distracting from the message they're trying to get across to the viewer.

Category:

Comedy

Tags:

• i-mockery
• rotoscope
• rotoscoping
• charles
• schwab
• scanner
• darkly
• waking
• life
• awful
• animation
• mockery
• blog
• lame
• campaign

[livin4lax09]

they do it because they can, and probably because they think it looks cool. If they filmed the same commercial without it, how memorable would it be? Throw in the rotoscoping and all of a sudden people remember the commercial.

[fodizz]

i see this when im trippin fucking balls

[weaponEX]

i agree - it looks like a shit iMovie effect

[ArmyOfWalrus]

@YouCuRtTube It's called rotoscoping. What you have to do is shoot your footage, then trace over all the footage frame-by-frame digitally.

[YouCuRtTube]

how can you get this animation?

[YouCuRtTube]

please tell me how you did this? what program did you use?

[ALLIS0N4]

schwabbin!

[scottbrianG]

plus they animate the motion and shading to give it a certain look rather then just staring at a motionless talking head for 30/15secs

[scottbrianG]

I worked on these commercials and the whole point the creative team chose to rotoscope was to give the "potential customers" a sense of individualism. They felt it would be more personal generalize/or animate the actors rather then give the customer the feeling that they cant relate to the live action footage of the actor. I didnt like the whole rotoscope thing but there better then what schwab's cutting now.

[WastedPo]

Actually, scratch that. I just realized that a lot of matte paintings in movies like Wizard of Oz or Mary Poppins could be described as "fake looking," but they are also beautiful and charming. I guess maybe I just think the Schwab ads are ugly and lacking humanity, which is not a good combo.