Back to the Start

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation. http://itunes.apple.com/us/album/the-...

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

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[Ffiti2]

Truly a masterpiece.

[raven song]

Absolutely.Whether they are in a "factory" farm or "organic" the road to the slaughterhouse is the same. The mothers are still separated from their babies and the male children are still auctioned off.

[Irma Chavez]

is this really real ? because as a vegetarian I love their food and I am so happy to know the amazing food I am eating is also not hurting animal.

[bamster987]

Oh...

[Benedicte Risloow]

Nice

[Pete Jimenez]

I did and they look tasty.

[Coyosso]

because that hamburger is muscle tissue from a living cow that has the ability to suffer and likely lived a cruel life consisting of sensory deprivation, outright pain infliction (de-horning, mastitis), and a potentially torturous death that may have included being murdered and even skinned alive when the captive-bolt stunning doesn't work... I don't give a shit how good a hamburger tastes. I am not going to be a part of that. Watch 'Earthlings' on youtube for free to see the horrible truth.

[Julia K]

Yes, Chipotle’s ad is a smooth, feel-good step to absolve you of guilt at eating a sentiment animal, and mercifully for the meat-eater, stops short of saying outrightour “meat” deserves better treatment and gets it but we’re still going to kill it.” Absolving people of guilt pays off.

[Julia K]

If so, why not strive to do what some seafood/lobster eateries do that have access to fresh product; “Meet your Meat”. Restaurants on the grounds of cattle containment facilities? Yum…How about a café where fried chicken is served shortly after you stroll through the backyard and pick out…I’ll have that one there, the one looking at me.

[Julia K]

When asked about the mgn “due to supply shortage, this (Chipotle) restaurant is currently serving conventionally named steak. We’ll be back to own unconventional ways, that supply naturally raised meat.” But it probably helps the bottom line. If humanly raised meat, is so much better, with the animals not given hormones, antibiotics, force feeding, allowed to live in a more “humane” way, with some socialization, of the really are healthy and happier -So it is better to eat happy flesh?

[Julia K]

Or perhaps the boy looked at the pig and thought, “Why should I eat you?” Photos supplied in product bags portray bucolic photos of chickens and pigs. No doubt the pictures were taken at farms.  How loyal is their commitment to responsibly cause “A Chipotle Spokesperson clarified “We do see some disruptions from time to time.”

[Julia K]

Is it effective? Well, if eating a purported “happy” animal who supposedly has a little taste of real life is better than eating an imprisoned sentiment being. Squeamy about eating meat? We’ll help you feel a little better about it! If Willie Nelson, the epitome of country music, down home wholesome and by golly, patriotic American, why if Mr. Nelson sings about it, Chipotle all that bad. Was that the lone pig left with the family at the end?