Beetle spot at the American Super Bowl

http://www.eurocarnews.com - Volkswagen AG - "The Super Bowl is a TV event with one of the highest viewer totals in the world. We intend to take this opportunity to present our latest models to a very wide audience and to heighten the emotional associations of the Volkswagen brand," says Luca de Meo, Head of Group Marketing and Head of Marketing, Volkswagen Passenger Cars.

As in the Oprah Winfrey Show in November 2010, the new Beetle is shown as a silhouette in the "Black Beetle" commercial. In a fantasy world, a beetle is involved in a race with other "bugs". The parallels with car chases from films and TV shows are no accident. At the end, the beetle reaches the finishing line first and its silhouette is transformed into that of the Beetle.

http://www.eurocarnews.com/0/0/1049/0/volkswagen-returns-to-the-super-bowl-wi...

Category:

Autos & Vehicles

Tags:

• automotive
• lifestyle
• news
• Beetle
• spot
• American
• Super
• Bowl
• 2011
• black
• 21st
• century
• all
• new
• der
• neu
• redesigned
• 2012

[XanderProject]

My personal favorite super bowl ad.

[xXViewtifulJoeXx]

-PUNCH- BLACK ONE

[jellolova]

epic

[Twexcom]

I like the cute real beetle that was running.

[HSStuntmen]

@PontremolieSkate Black Betty

[p4st1s]

fijo que en españa no lo publican!!

[PontremolieSkate]

What song ?

[AlyMente]

:-)

[port753]

when i heard this at first, i thhought they'd censor 0:09. and yet they still put damn in

[DarkAngelPy]

i loveeee it..! :)

[ALGERIAN1202]

Music?!

[HSStuntmen]

@musicismylife0006 Black betty