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CNBC-TV18: INDIA BUSINESS HOUR: TATA MOTORS BLEEDING SALES

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Uploaded by on Aug 2, 2011

AUTO MAJOR TATA MOTORS IS STRUGGLING TO BOOST SALES OF ITS PASSENGER CARS, SPECIFICALLY THE LOW COST NANO AND THE PREMIUM ARIA.THE COMPANY IS NOW ATTEMPTING TO REJIG ITS DISTRIBUTION STRATEGY AND WILL SET UP EXCLUSIVE SHOWROOMS FOR THE NANO, THE INDICA & THE INDIGO AND ITS UV'S INCLUDING THE ARIA. BUT CAN DISTRIBUTION HELP FIX TATA MOTORS PROBLEMS?

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