West Liberty State College is an up-and-coming college in Northern West Virginia. This TV commercial is part of a campaign of two spots we made for this school.
To grab the attention of prospective students, they asked Point7West to completely re-brand the school and create an image that would appeal to high school grads. This spot focuses on the breadth of courses offered, while broadly celebrating the college experience at West Liberty.
Our experience making smaller institutions look bigger came into play in this campaign, and so did our history of creating highly effective corporate recruiting videos. (Watch other recruiting videos we created for the SEC, the NIH, and Shea.)
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