Commercial BIG

The Amsterdam region launches the latest chapter in the Iamsterdam movement, taking city marketing to the next level.BIG promotes the nurturing properties of Amsterdam.

This commercial intends to draw international attention to the unique combination of creativity, innovation and spirit of commerce that Amsterdam cherishes. It is this unity that makes Amsterdam a city where ideas flourish and opportunities can come to full fruition.

It will be the first time an international storytelling commercial is used to profile a metropolitan area such as Amsterdam. Most promotional films consist of a pictorial range of a citys unique selling points. In this case, however, the makers choose to sell the emotion.

The commercial was created for Amsterdam Partners by the Miami Ad School in collaboration with S-W-H (Dutch advertising agency of the year) and Bureau Pindakaas (advertising agency of Iamsterdam). It was directed and produced by John Doe Amsterdam with post-production from Condor.

The scenes were shot in the historical, cultural and business hotspots. As result, the commercial showcases the creative, commercial and residential areas blending together to contribute to economic, personal and business growth.

www.iamsterdam.com

Category:

Entertainment

Tags:

• Amsterdam
• amsterdam
• commercial
• big
• ideas
• creativity
• netherlands
• city
• marketing