Business on TV: Ypulse founder: how youth use social media

More expert business advice from Author and Founder of Ypulse, Anastasia Goodstein. See this show to hear what she has to say about the ways in which youth today are using social media and how you can adapt to make the most of it. See this show, which is packed with free business tips for getting up to speed with Gen Y.

Whether its blogs or social networking or other applications, the business experts agree that social media is one of the most important facets of business online today. Statistics show that among young people, usage of social media by tweens and late teens runs as high as 96% - making it almost universal in terms of penetration.

But what are they using this technology to do? Are young people doing what they have always done, and simply use this technological advantage to simply hang out with each other? While this may seem the obvious purpose of a social network, there are deeper trends at work too.

While they may be just hanging out, there is a level of communication operating and its one that is of high importance to marketers. Connections are being made that extend beyond being merely social music, entertainment, politics, video games are all being assessed and information exchanged. And perhaps of most importance is that they are finding ways to express themselves with technology.

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