What Innovation is Not

Are you getting everything you want out of your innovation efforts?

Ross Teague, Ph.D, partner and director of research at global design firm Insight Product Development, recently gave a presentation discussing misconceptions of innovation. In this video clip, Ross explains what he told his audience and their reaction to his reasoning. He addresses questions such as:
•Should innovation be easy?
•Does a successful innovation effort require a new to the world, wow! product to be the output?
•Is coming up with the idea really the hard part of bringing innovative ideas to market?

Ross answers these questions and more.

Category:

Education

Tags:

• innovation
• design
• insight
• ross
• teague