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Ivory Soap Commercial "Natural Soap" circa 1970 Procter & Gamble

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Published on Dec 18, 2013

more at http://shops.quickfound.net

"You look... healthy. That's it, your skin looks healthy. Clean and sunny and--natural."

Public domain film from the Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

http://creativecommons.org/licenses/b...
http://en.wikipedia.org/wiki/Ivory_(soap)

The name "Ivory" refers to a series of products created by the Procter & Gamble Company (P&G), including varieties of a white and mildly scented bar soap, that became famous for its pure content and for floating in water. Over the years, the bar soap has been altered into other varieties. P&G research revealed in 1992 indicated work in progress to create other varieties that do not float as the original and would sink due to the altered ingredients but avoid dissolving too fast. New varieties of Ivory soap contain glycerin, do not dry the skin as quickly, and do not float, either. In October 2001, P&G tested the sinking bar soap as part of an advertising campaign to see if people would notice the sinking bars, even if given a cash reward...

History

As one of P&G's older products (first sold in 1879), Ivory has seen P&G sometimes called "Ivory Towers" and its factory and research center in St. Bernard, Ohio called "Ivorydale"...

Now

Ivory is a small brand by P&G standards. The Ivory brand includes the classic bar soap, liquid hand soap, body wash, hair & body wash, dish liquid, and a mild laundry detergent (not a soap) product called Ivory Snow. Research in 2001 by Lehman Brothers revealed that the U.S. sales of all Ivory products, including the liquid soap and dish detergent, represented less than 1% of P&G's total worldwide sales in the 52 weeks ended September 9, 2001.

http://en.wikipedia.org/wiki/Dishwash...

Dishwashing liquid (BrE: washing-up liquid), also known as dishwashing soap and dish soap, is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of surfactants with low skin irritation, and is primarily used for hand washing of glasses, plates, cutlery, and cooking utensils in a sink or bowl.

The reduced surface tension of dishwashing water, and increasing solubility of modern surfactant mixtures, allows the water to run off the dishes in a dish rack very quickly. However, most people also rinse the dishes with pure water to make sure to get rid of any soap residue that could affect the taste of the food.

Notable brands of dishwashing liquid include Fairy Liquid, which is the bestselling brand in the United Kingdom, Dawn, which is the leading brand in the United States, and Joy.

Some brands offer special features, such as Dawn Hand Renewal with Olay Beauty or Ajax Triple Action, which offers cleaning, antibacterial properties, and can be used as a hand soap...

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