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Tara Hunt on "green" shampoo and whuffie!

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Uploaded by on Jun 8, 2009

Byron Gordon, SEO-PR, interviews keynote speaker, Tara Hunt, author of The Whuffie Factor. Tara discusses the key principles of Whuffie, or how you go about generating social capital for yourself by citing a fictional example of a "green" shampoo. Tara stresses how important it is for your product to be remarkable and how it can act as a spark to generate community discussion. Tara goes on to describe several Canadian companies that are generating good Whuffie. Tara also discusses the relevancy of social media tools in generating Whuffie, such as Twitter. Tara concludes by mentioning the origin of the word, Whuffie. For more information, go to: http://www.thewhuffiefactor.com

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  • Hey ! The Whuffie Factor is now available in French ! It's called "L'Effet Whuffie", it's been published by Diateino !

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