The culting of brands (1 of 2)

Douglas Atkin discusses the characteristics of the most powerful brands. He describes how they change a culture in their own image, and where and how they get their power. Find out now.
mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we change things. we believe in change. we see things differently, think differently and do things differently. we help change agents craft their brand strategies, create authentic brand experiences and powerfully communicate them inside their organizations and outside to the world.
Mobium's New Paradigm Series explores the revolutionary changes that are altering business-to-business marketing.

Category:

Education

Tags:

• Brand advocates
• community
• human voice
• story
• integrity
• shifting paradigms
• dialogue communications
• mobium